Bollywood films are getting a huge response in China over the years and continue to do so. Keeping this in mind, actress-entrepreneur Preity Zinta has recently joined hands with a Los Angeles-based company, a wholly-owned subsidiary of Chinese production and talent company to build a film and television development fund.
The actress along with her production partner Amrita Sen will work with the company towards distributing Bollywood films in the Chinese market.
According to the reports, the fund from the company will support a multi-year slate of Hindi and English language original titles developed for the Indian, Asian and global markets.
In addition to original titles aimed at the Asian markets, the partnership will provide distribution for existing Bollywood films into the Chinese market, currently the second biggest outlet for Bollywood movies.
Talking about the same, Preity said, "I am delighted to partner with ATC and Er Dong to bring our vision to the global market. As neighbouring countries, India and China have strong cultural ties and a partnership like this will only make that stronger. Our goal is to produce content for film and TV in both English and Hindi, and have a strong global appeal."
Bollywood films such as 'Dangal', 'Baahubali' and 'Sultan' have been huge hits in the Chinese film market. Not just that, they have clearly attracted a lot of audiences there and Preity's efforts will further cement the position.
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