"IT SCARES ME TO SEE THE KIND OF CHILDREN'S CONTENT THEY ARE MAKING," SAID AAMIR KHAN
Aamir Khan at FICCI Frames in Mumbai.
Actor Aamir Khan today said that a whopping 80 per cent of children are forced to watch content not made for them and described the phenomenon as "scary".
"If you look at our children's content, it's almost negligible, and the little that I see is very scary. It scares me to see the kind of children's content they are making," said Aamir, who also directed the film Taare Zameen Par. He was speaking at the annual FICCI Frames event in Mumbai.
He said that 80 per cent children are watching content not made for them.
He further said that the film industry should focus on inculcating values like honesty and caring in the content, which will help in shaping a child's mind.
"We as a creative industry or media have a huge opportunity in front of us. Huge opportunity in building the nation with how we make children perceive what is honesty," he said adding that these days the society isn't valuing the virtue of honesty.
"Today, unfortunately, we are in a time where dishonesty is looked upon. How do we bring in a quality that people can admire?"
He said that the industry, which is the biggest in the world, has the unique opportunity to "transform the way we think, the way we address issues."
The 50-year-old actor said the industry can have an impact on a generation of people if they made suitable content for children.
"This is what I feel whether it is the television industry, or the film industry or the media, here is an opportunity for us, to transform and contribute to nation building. We can change a generation of children," he said.
Aamir Khan at FICCI Frames in Mumbai.
Actor Aamir Khan today said that a whopping 80 per cent of children are forced to watch content not made for them and described the phenomenon as "scary".
"If you look at our children's content, it's almost negligible, and the little that I see is very scary. It scares me to see the kind of children's content they are making," said Aamir, who also directed the film Taare Zameen Par. He was speaking at the annual FICCI Frames event in Mumbai.
He said that 80 per cent children are watching content not made for them.
He further said that the film industry should focus on inculcating values like honesty and caring in the content, which will help in shaping a child's mind.
"We as a creative industry or media have a huge opportunity in front of us. Huge opportunity in building the nation with how we make children perceive what is honesty," he said adding that these days the society isn't valuing the virtue of honesty.
"Today, unfortunately, we are in a time where dishonesty is looked upon. How do we bring in a quality that people can admire?"
He said that the industry, which is the biggest in the world, has the unique opportunity to "transform the way we think, the way we address issues."
The 50-year-old actor said the industry can have an impact on a generation of people if they made suitable content for children.
"This is what I feel whether it is the television industry, or the film industry or the media, here is an opportunity for us, to transform and contribute to nation building. We can change a generation of children," he said.
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