Online marketplace major Snapdeal has roped in Bollywood actor Aamir Khan as its brand ambassador. The endorsement fee for the actor is said to be in the range of Rs 15-20 crore, according to industry estimates. Snapdeal will launch Khan as its ambassador through an extensive campaign which will be launched on television and online.
The campaign has been planned by Leo Burnett, which has bagged a portion of e-commerce company's creative account following a multi-agency pitch, which started in November last year. The account is worth Rs 100 crore, according to an executive aware of the development.
Aamir Khan is known to be selective about the brands that he endorses. In the past, he has been associated with brands like Coca Cola, Samsung, Godrej, Tata Sky and Titan watches. Leo Burnett declined to comment on the development. In an email response to ET, Snapdeal spokesperson said, "This is speculation and as a policy, we do not comment on speculations."
Most e-commerce companies have been getting celebrities, especially actors, on board to endorse their brands. Yepme roped in Shah Rukh Khan recently. Myntra got on board Ranveer Singh. LimeRoad and Jabong have Neha Dhupia and Yami Gautam as their ambassadors, respectively.
The campaign has been planned by Leo Burnett, which has bagged a portion of e-commerce company's creative account following a multi-agency pitch, which started in November last year. The account is worth Rs 100 crore, according to an executive aware of the development.
Aamir Khan is known to be selective about the brands that he endorses. In the past, he has been associated with brands like Coca Cola, Samsung, Godrej, Tata Sky and Titan watches. Leo Burnett declined to comment on the development. In an email response to ET, Snapdeal spokesperson said, "This is speculation and as a policy, we do not comment on speculations."
Most e-commerce companies have been getting celebrities, especially actors, on board to endorse their brands. Yepme roped in Shah Rukh Khan recently. Myntra got on board Ranveer Singh. LimeRoad and Jabong have Neha Dhupia and Yami Gautam as their ambassadors, respectively.
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